It has been a tough year for Chinatrust Brothers. As the organisation struggled in the 2nd half-season they also faced a 20% drop in attendance and a massive 70% drop in merchandise sales according to the local media.
Chinatrust Brothers 2017 merchandise sales
The CPBL merchandise powerhouse is no more. As Brothers is looking at $700,000 USD in year to date merchandise sales, which placed them last in the league. The organisation suffered a whopping 70% drop from $2.2 million from 2016 season.
We put together several reasons we think that might contribute to the massive drop in both attendance and merchandise sales in 2017 for Brothers.
- Team not doing well, fans simply not attending the game.
- Changing marketing and design company.
- Lose their old home stadium Xinzhuang to Fubon Guardians.
- In-fighting in the front office, replacing GM in the middle of 2017 season.
“We (Chinatrust Brothers) need to work on our overall result and make some improvement in our marketing department” Said the Brothers GM earlier this year.
— CPBL STATS (@GOCPBL) May 20, 2017
Lamigo Monkeys 2017 merchandise sales
With plenty of theme nights and special events. Lamigo Monkeys is looking at $1.7 million USD in merchandise sales with a slight increase from last year.
“Our goal is never to compete with the other 3 teams, our main competitors are shopping malls and cinemas. We want to package our home games atmosphere and merchandise into something that will attracts additional non-baseball fans into the stadium. IT’S MORE THAN JUST A SPORT, IT’S A SHOW” Said Monkeys GM on the team’s marketing strategy.
— CPBL STATS (@GOCPBL) June 7, 2017
Uni-Lions 2017 merchandise sales
The feedback among baseball fans on Uni-Lions merchandise are generally along the line of Uni-Lions branding and merchandise are getting better, and far more appealing the last few seasons.
This is the 3rd season Uni-Lions joined forces with design studio Filter017. And the result are starting to show. As it today, Uni-Lions merchandise sales is at $834,000 with a 60% increase from 2016.
“Good to see our overall branding strategy of going younger and more trendier are starting to pay off” Said Lions GM. Apart from series of special event uniforms, Uni-Lions have also relaunched their logo and corporate identity earlier this season.
— CPBL STATS (@GOCPBL) August 21, 2017
Fubon Guardians 2017 merchandise sales
Being the new kid on the block, Fubon Guardians came out strong out of the gate with their 2017 merchandise and visual design. Working with experienced design studio PLUGIN B&V, Guardians sees a 270% increase in their year to date merchandise sales is at $1 million USD.
— CPBL STATS (@GOCPBL) August 25, 2017