Uni-President 7-Eleven Lions starting to unify with the new name “Uni-Lions” in 2017, aims to refresh the Uni-Lions brand image and bring a whole new “Lions” to CPBL fans. A series of new visual designs including uniforms, team logo, corporate identity was announced at the press conference on the 21st of March.
As a baseball club based in Tainan, the visual design background portraits their home, the Tainan baseball stadium. Which strengthen the connection between the team and the city, and also deliver the message that everything starts from home.
The new 2017 uniforms features three main colors, white, black and orange, which replaced green the original color scheme.
The home jersey is white-colored base, along with orange stripes, and black sleeves. Away jersey is using black as the base color, and orange for both stripes and sleeves.
Apart from Uni-Lions, Fubon Guardians and Lamigo Monkeys both coincidentally announced their new uniform designs. Though there are still three days to the opening of 2017 season of CPBL, the baseball season is already in the air.