A few people has requested the CPBL attendance stats. I’ve put together a few tables based on the articles I found on the internet. Very interesting read. Can see Brothers and Lamigos are leading the league in terms of fans attendance. Those two teams are traditionally more of the northern Taiwan team. While two of the Southern teams Rhinos and Lions are lagging behind. There’s always a saying within the Taiwanese baseball community that southern Taiwanese loves baseball, but they don’t like going to the game.
2016 League home games attendance stats breaking down by team
| Team | # Home games | Total attendance | Average attendance |
|---|---|---|---|
| Brothers | 15 | 120544 | 8036 |
| Lamigo | 15 | 120214 | 8014 |
| Lions | 10 | 50661 | 5066 |
| Rhinos | 12 | 58456 | 4871 |
Chinatrust Brothers/ Brother Elephants. Which has been fans favorite even dated pre-CPBL industrial league days. The stats shows the match up with Brothers tend to attracts the most fans.
2016 Teams match-up attendance stats
| Match up | Games | Average per game | Most attendance | Least attendance |
|---|---|---|---|---|
| Brothers vs Lamigo | 9 | 9466 | 19393 | 5157 |
| Brothers vs Lions | 10 | 7795 | 14509 | 3195 |
| Brothers vs Rhinos | 9 | 6862 | 13715 | 2967 |
| Lamigo vs Rhinos | 9 | 6658 | 11017 | 2818 |
| Lamigo vs Lions | 8 | 5599 | 10884 | 3411 |
| Lions vs Rhinos | 9 | 3418 | 5120 | 2647 |
A few things that raises a few concerns is EDA Rhino marketing strategies and its ability to keep their fans. As their average home game attendance had a huge drop from 6918 back in 2013 to 4871. A whopping drop of 30% in attendance just within 4 years.
EDA Rhinos attendance stats 2013~2016
| Years | Games | Total | Average |
|---|---|---|---|
| 2013 | 60 | 411864 | 6864 |
| 2014 | 60 | 257596 | 4293 |
| 2015 | 60 | 258497 | 4308 |
| 2016 | 12 | 58456 | 4871 |
Some quick summery
- Brothers have a huge jump in their attendance stats. With a strong winning 2016 season and doing their marketing correctly also contribute to this. Apparently, Brothers is now using the same marketing/ promotion company that was in charge of EDA Rhinos back in 2013.
- Lamigo, it will be interesting to see how they do this season, since they’re not doing not so well at the moment. However their fan development strategy is aiming for family market by trying to make their home-game as family friendly as possible.
- Lions, well…. Lions is Lions. Very rich team, but just don’t know how to market themselves. They have everything (cash, hardware, people and resources) to become the most popular team in Taiwan. But just goes nowhere.
- Rhinos, some extremely alarming stats. Maybe they really need to reflect on their marketing plan. As we’re seeing a massive 30% drop in attendance since 2013.
